red is the color of fall 2017

Red Alert

red alert

red alert

Sonia Rykiel top, SHOP SIMILAR

BaubleBar earrings


Celine boots

Vere Verto hip bag, SHOP SIMILAR

red alert

red fanny pack

When it comes to making a statement, the color red has more significance than any other color on the spectrum. This season, red is burning strong. Red is the bold lipstick, the sole of a designer shoe, the pop of color. It’s fierce, defiant, and definitely not for wallflowers. Simply put, red is the color of a woman in charge. As a blonde, I find it difficult to pick just the right shade of red, as they can vary drastically. Red comes in different tints, from wine to cherry to ruby. I have a color wheel that I carry around to clients to make sure they are getting the just right shade. The color seems to be gaining a loyal cult following, and I decided to revisit the striking hue. The time is now to get on high red alert.

red alert

Red, a stimulating color.

Red has more personal associations than any other color. Recognized as a stimulant, red is inherently exciting. Because red offers so much wow, you can tone it down by adding  burnt orange, pink, or camel to take a life of its own. It even fun to colorblock them! As a result, you want to draw attention? Wear red! 

red alert

How the color red affects us physically

  • Increases enthusiasm
  • Stimulates energy and can increase the blood pressure, respiration, heartbeat, and pulse rate
  • Encourages action and confidence
  • Provides a sense of protection from fears and anxiety

Be on red alert

red alert

The most important thing is to own what you are wearing. If you feel self conscious, it will show. Always be true to yourself.

Do you want to give red a try? What are your thoughts? xo

Shop the look


Photos: Lydia Hudgens 

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