In last week’s newsworthy news, the images for the Isabel Marant’s collection for H&M were leaked, previewed, and put in carts preparing for the release in November. From womenswear, menswear, accessories and children’s wear, the collection does not disappoint. Undeniably Isabel’s Parisian bohemian aesthetic, there are embellished trophy jackets, leather cropped trousers, loose peasant tops, mannish outerwear with white trousers, and slouchy boots with fringed detailing, all for the price of affordable.
The campaign modeled by Daria Werbowy, Alek Wek, Milla Jovovitch, and Lou Doillon these pieces will sell out in minutes giving the consumer The “Isabel aesthetic” at a much lower price point and probably selling out.
Glossy image here of a flawless pierced Daria looking quite insouciant.
My fav? The sweaters, that comes with all the Isabel trim and the pants that ROCK.
The question is always will this collaboration work? Will the innovators/bloggers/ fashionistas abandon the high-end brand for the masses? Exclusivity is so often one of the greatest attributes of a high-end brand, particularly in building its desirability amongst fashion followers, and collaborating with a high street retailer, particularly on a grande scale, may decrease that air of exclusivity that the brand currently exudes.
I am currently a “random” Isabel Marant customer, shopping for most items on sale, and am eager to buy in to the brand bearing the same name, sans the price tag. And case you’re wondering, I already have my wish list, and am counting down the days until the collection hits stores on November 14th — which is in only 45 more days. I’ll be the one spending the wee hours lined up at H&M, credit card at the ready.
PS –If anybody wants to come with me, give a holler! Get your sneakers on.