Among the crowd of bloggers and editors was Anna Kendrick, Phoebe Tonkin and Jamie Chung. Many guests got creative with their poses in the photobooth, which featured huge bottles of the Daisy perfume in a field of…wait for it… daisys. I even got a photo of my own which I printed out into a little sticker.
Guests left with a full-sized “Daisy” perfume, a print by Langley Fox (who was in attendance herself) and a few glasses of bubbly in their systems.
The most incredible thing about the shop is that no money is exchanged. Instead users can tag photos and tweets with the hashtag #MJDAISYCHAIN in order to get their own mini-perfume. Handbags and other Marc Jacobs items will be given out to a few lucky winners each day. Today’s winners were picked by Aimee Song of Song of Style.
The pop-up shop is open for the rest of the weekend and will be featuring DJ Jilly Hendrix as well as snacks and manicures. Check out the promo video and watch out for me at 11 seconds!
Check out the Marc Jacobs shop this weekend! xo
Written by Sarah Murray.
Edited by Stephanie Unter