In T minus one day, H&M’s highly anticipated Isabel Marant collaboration will drop and after months of waiting, I will be that girl on the queue at 7am on Thursday. With that cup of joe. The biggest question is will the clothes be as cool as the campaign images, or will the designer’s slouchy French aesthetic not translate at all? And really, does it even matter? I am still eager to see this collection, as is the 34th street H&M location as of this morning.
The beauty of this launch is that it is launching e-commerce as well as in-store which is pretty exciting news. If the weather Thursday morning is anything like today’s, then I’m game to stay inside in my pajamas and shop from home. I may want to check out the brick and mortar version to really get a sense of how the collection looks and feels.
Here’s my hit list.
I’m taking orders for anyone who speaks up quickly, hitting one of the outer borough locations, as there is a limit of four items per customer.
I’m pining for those boots and that grey coat. What about you? Hashtag #doit.