If you have been paying attention to fashion lately, you might have noticed all the trippy psychedelic videos that have been appearing on your screen. No, nobody spiked your Koolaid. Its just a phantasmagoric moment in fashion videography meant to hypnotize us fashion zombies into it wanting (needing) all of the latest and greatest “out there” garb. It is “trance” marketing so to speak, designed to put a spell on you and your Amex card. Protest is futile.
Prabal Gurung released this Pre-Fall video campaign last week and it is a kaleidoscopic rendering of his India-inspired stand-out looks. Set to the tune of DJ Pictureplane’s song “Body Mod,” the video features whirling, twirling metallic tweeds and cat-eyed shades that I die over. Take a look at the clip here:
And Hudson Jeans is joining the party with a glowstick moment. Coming to a Jeans bar near you, the Lou Lou pant is the newest rendition in jeans that I have to say is a real head turner. At first glance, the design seems relatively innocuous, cut in red, green and navy with a simple stripe down the side. Yet, once the lights dim, that same tuxedo stripe glows brightly, transforming any outfit into performance art.
On February 10th (mark your calendars!) Hudson is planning a “Phosphorescent Invasion” in the Meat-Packing District for the launch of their Lou Lou pants. Commonly seen examples of phosphorescent materials are the glow-in-the-dark toys, paint, and clock dials that glow for some timeafter being charged with a bright light such as in any normal reading or room light,
NOT on a pair of jeans! During this Fashionese Invasion, there will be street installations, video projectors, and an after-party at Scoop NYC. If you can’t make it in, don’t worry. Just watch this clip below and throw your own dance party. Glow sticks not included.
My new obsession over fantastic fashion follies has reached new heights. I don’t want to miss a beat. Though I do think it’s time for me to get myself a pair of glasses.